PLANO, TEXAS — In a time where restaurant visits and travel are infrequent at best, PepsiCo, Inc.’s Frito-Lay North America business unit is allowing consumers to experience the flavors of five US restaurant dishes from the comfort of home.
Lay’s is launching Flavor Icons, a new line of limited-batch potato chips inspired by dishes served at restaurants across the United States: Lay’s Nashville Hot Chicken, inspired by Party Fowl in Nashville; Lay’s Kettle Cooked New York Style Pizza, inspired by Grimaldi’s in New York City; Lay’s Philly Cheesesteak, inspired by Geno’s Steaks in Philadelphia; Lay’s Wavy Carnitas Street Taco, inspired by El Torito in Los Angeles; and Lay’s Chile Relleno, inspired by Cocina Azul in Albuquerque, NM.
“The new restaurant-inspired Lay’s may just offer the best of both worlds in the current environment,” said Jen Crichton, brand communications director for Frito-Lay North America.
Lay’s Flavor Icons chips are expected to roll out nationwide by the end of July.
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July 14, 2020 at 07:45PM
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New Lay's chips feature flavors of five US restaurant dishes - Food Business News
"chips" - Google News
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