WEST HOLLYWOOD, CA — The Lay's Smiles campaign is returning for the third year, and West Hollywood will be represented. Dr. Jen Welter, who made history by joining the Arizona Cardinals as a coaching intern in 2015, will be one of 30 smiling faces lining the shelves on the chips aisle.
The mission aims to highlight "ordinary people doing extraordinary things," so Dr. Welter's selection should come as no surprise. Welter, the first woman to join the NFL coaching ranks, founded the Grrridiron Girls Football Camps to empower young girls to chase their football dreams.
"I'm challenging all y'all smilers, bring your chips out, show your chips off," Welter joked on Instagram to the other people featured in the campaign.
Welter's smiling face will appear on classic Lay's, Dill Pickle and Hot Sauce flavors. They will be available exclusively at 7/11 stores.
Proceeds from the campaign will benefit Operation Smile, which helps facilitate surgeries for people born with cleft lip, cleft palate or other facial differences. The non-profit, which has been active for 35 years, has mobilized thousands of volunteers across over 80 countries.
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October 03, 2020 at 03:29AM
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