In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar.
At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips.
They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million.
This episode of How I Built This was produced by J.C. Howard and edited by Neva Grant. Research help from Candice Lim. Additional support from Jeff Rogers, Casey Herman, Rachel Faulkner, James Delahoussaye, Julia Carney, Farrah Safari, Liz Metzger, Analise Ober, and Harrison Vijay Tsui. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org.
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Stacy's Pita Chips: Stacy Madison (2019) : How I Built This with Guy Raz - NPR
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